UX Writer - Content Designer - Author - Voice Expert - Content Strategist - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
UX Writer - Content Designer - Author - Voice Expert - Content Strategist - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
UX Writer - Content Designer - Author - Voice Expert - Content Strategist - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
I help brands find and scale their voice.
I'm an experienced content strategist, UX Writer and author of How to Find Your Brand Voice.
Change homepage tone of voice
I help brands find and scale their voice.
I'm an experienced content strategist, UX Writer and author of How to Find Your Brand Voice.
Change homepage tone of voice
I help brands find and scale their voice.
I'm an experienced content strategist, UX Writer and author of How to Find Your Brand Voice.
Change homepage tone of voice
Selected
Work
I have 8+ years of experience in content creation, design and strategy. My focus, always, is to create impactful experiences that delight people and deliver for business.
I've worked with international organizations of all sizes. Here is just a small selection of projects I've driven.
Establish Content Design at a Scale-up
Change Management
Project Management
Storytelling
Create, from scratch, an integrated Content Design function in a fast-growing tech scale-up. Enable multiple product teams to level-up UX Writing, design and impact of brand voice.
Establish Content Design at a Scale-up
Change Management
Project Management
Storytelling
Create, from scratch, an integrated Content Design function in a fast-growing tech scale-up. Enable multiple product teams to level-up UX Writing, design and impact of brand voice.
Establish Content Design at a Scale-up
Change Management
Project Management
Storytelling
Create, from scratch, an integrated Content Design function in a fast-growing tech scale-up. Enable multiple product teams to level-up UX Writing, design and impact of brand voice.
Audit all dialogues in a complex SaaS platform
UX Writing
User journey mapping
Information architecture
Improve UX and reduce content debt through a holistic audit of one of the most impactful aspects of digital product content - dialogs.
Audit all dialogues in a complex SaaS platform
UX Writing
User journey mapping
Information architecture
Improve UX and reduce content debt through a holistic audit of one of the most impactful aspects of digital product content - dialogs.
Audit all dialogues in a complex SaaS platform
UX Writing
User journey mapping
Information architecture
Improve UX and reduce content debt through a holistic audit of one of the most impactful aspects of digital product content - dialogs.
Onboard organisation with an actionable brand voice
Project management
Presenting
Documentation
Define, document and distribute an impactful brand voice that every team will want to engage with.
Onboard organisation with an actionable brand voice
Project management
Presenting
Documentation
Define, document and distribute an impactful brand voice that every team will want to engage with.
Onboard organisation with an actionable brand voice
Project management
Presenting
Documentation
Define, document and distribute an impactful brand voice that every team will want to engage with.
Redesign complex survey builder flow
UX Writing
UX Design
Design System
For fun: In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, iliminate all help text and reduce user error.
Redesign complex survey builder flow
UX Writing
UX Design
Design System
For fun: In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, iliminate all help text and reduce user error.
Redesign complex survey builder flow
UX Writing
UX Design
Design System
For fun: In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, iliminate all help text and reduce user error.
Voice across print, product and digital platforms
Copywriting
Content design
Project management
Elevate brand voice and create stunning copy across a wide variety of mediums in one of the most regulated industries in the world - furniture for children.
Voice across print, product and digital platforms
Copywriting
Content design
Project management
Elevate brand voice and create stunning copy across a wide variety of mediums in one of the most regulated industries in the world - furniture for children.
Voice across print, product and digital platforms
Copywriting
Content design
Project management
Elevate brand voice and create stunning copy across a wide variety of mediums in one of the most regulated industries in the world - furniture for children.
Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results. She helped us build out this function from Zero to One by building the processes, communication channels, and systems while also delivering valuable content at an incredible pace.
Ian Stendera
VP of Product
She's a rockstar when it comes to precise, clear and engaging writing. She expresses her opinion very clearly, and what she says is always well thought out...She is one of the most productive persons I've worked with. She works diligently, efficient, and does what she says. No bullshit.
Henrik Faller
VP of Communications
The maturity, speed and quality of Ruth's work is amazing. Ruth has a talent to make words come alive and make them feel meaningful, clear and personal. It’s magic to me. She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency.
Marã Abaja
Product Design Lead
Of all the people I have worked with over the years, Ruth is one of the most easy-going, hard-working and thorough. The good thing about working with Ruth is that when she says she'll do something, she gets it done, usually by over-delivering as well. In Ebay-speak: "A++++ will hire again!
Bent Stamnes
CMO
It was great having Ruth involved with the crafting of some of our key messaging. She was able to simplify advanced technological concepts to create text that appeals to all readers. Ruth was a joy to work with and easily accommodated our delivery schedule.
Jennifer Hoffman Bjærke
VP Product Marketing
Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions.Ruth delivers & would be a valuable asset to any team.
Jennifer Svendsen
Snr. Content Editor
She has built Opera's tone of voice online as our Community Support Lead, and that's not an easy feat for a global tech company. From process to strategy to a touch of real human connection, no one knows digital customer support like Ruth.
Vera Lasam-Bergtun
Global Head of Content
Delivering
Value
Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results. She helped us build out this function from Zero to One by building the processes, communication channels, and systems while also delivering valuable content at an incredible pace.
Ian Stendera
VP of Product
She's a rockstar when it comes to precise, clear and engaging writing. She expresses her opinion very clearly, and what she says is always well thought out...She is one of the most productive persons I've worked with. She works diligently, efficient, and does what she says. No bullshit.
Henrik Faller
VP of Communications
The maturity, speed and quality of Ruth's work is amazing. Ruth has a talent to make words come alive and make them feel meaningful, clear and personal. It’s magic to me. She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency.
Marã Abaja
Product Design Lead
Of all the people I have worked with over the years, Ruth is one of the most easy-going, hard-working and thorough. The good thing about working with Ruth is that when she says she'll do something, she gets it done, usually by over-delivering as well. In Ebay-speak: "A++++ will hire again!
Bent Stamnes
CMO
It was great having Ruth involved with the crafting of some of our key messaging. She was able to simplify advanced technological concepts to create text that appeals to all readers. Ruth was a joy to work with and easily accommodated our delivery schedule.
Jennifer Hoffman Bjærke
VP Product Marketing
Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions.Ruth delivers & would be a valuable asset to any team.
Jennifer Svendsen
Snr. Content Editor
She has built Opera's tone of voice online as our Community Support Lead, and that's not an easy feat for a global tech company. From process to strategy to a touch of real human connection, no one knows digital customer support like Ruth.
Vera Lasam-Bergtun
Global Head of Content
Ebook: How to find your brand voice. Coming soon.
I created the brand voice bible. The definitive guide to finding an authentic and impactful brand voice.
Ebook: How to find your brand voice. Coming soon.
I created the brand voice bible. The definitive guide to finding an authentic and impactful brand voice.
Ebook: How to find your brand voice. Coming soon.
I created the brand voice bible. The definitive guide to finding an authentic and impactful brand voice.
Tell me about your project
Let's create together
Tell me about your project
Let's create together
Tell me about your project
Let's create together