Case Study
OBJECTIVE
For fun: In 1 afternoon, redesigned a critical part of a SaaS platform to improve UX, iliminate all help text and reduce user error.
Outcome
・All intrusive "side screen" help text could be removed due to the improved content design. ・User journey in this part of the app became easier, more intuitive and delightful to use. ・New flow included updated branding, both visual components and tone of voice.
KEY SKILLS
UX Writing
UX Design
Design System
"She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency."
What I did
Created a redesign of the survey builder flow in this complex SaaS platform, focusing on content design and overall UX.
Replaced the need for side screen help text with a more intuitive content design.
Utilized newer design system components, updated visual branding and the tone of voice guidelines I had created.
Updated the flow based on content, UX and accessibility best practices.
Presented the new flow to all product and design system designers.