Case Study
OBJECTIVE
Elevate brand voice and create stunning copy across a wide variety of mediums in one of the most regulated industries in the world - furniture for children.
Outcome
・High quality content for web, digital ads, product guidelines, product packaging, video content and long and short print articles. ・Elevated the brand voice, quality and accessbility of content across multiple platforms, while adhering to strict EU and international regulartions and legal terminology. ・Improved the content editing process with new workflows and building relationships between teams. ・All content needs were met within strict, sometimes high-pressured, deadlines.
KEY SKILLS
Copywriting
Content design
Project management
"Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions."
What I did
Provided high quality content for web, digital ads, product guidelines, product packaging, video content and long and short print articles.
Audited content for strict EU and various international regulations and appropriate legal terminology, all while elevating readability and brand voice.
Put new parents at the forefront of our content design, advocating for improved information architecture, tone and inclusive content.
Set up new workflows and editing processes for better collaboration.
Collaborated with product managers, designers and legal at key points across multiple projects.
Project managed various content needs including content for the seasonal magazine which was a priority project for the organization.