UX Writer - Content Designer - Author - Voice Expert - Content Strategist - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
UX Writer - Content Designer - Author - Voice Expert - Content Strategist - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
UX Writer - Content Designer - Author - Voice Expert - Content Strategist - UX Writer - Content Designer - Author - Voice Expert - Content Strategist
Hi, I'm Ruth. I'm known for being a content design, strategy and voice expert - But mostly for being awesome to work with. 🤘
Change tone of voice
Hi, I'm Ruth. I'm known for being a content design, strategy and voice expert - But mostly for being awesome to work with. 🤘
Change tone of voice
Hi, I'm Ruth. I'm known for being a content design, strategy and voice expert - But mostly for being awesome to work with. 🤘
Change tone of voice
A taste of success
Stories
Confession: I’ve learned and then forgotten how to ride a bike 3 times. Yes, 3 times.
But content design and brand voice? *Chef’s kiss* I’ve got that down.
I’m a seasoned content strategist and UX advocate who really cares about brand voice (I even wrote a book about it). I’ve created impact for international organisations of all sizes. Check these out:
Grew content design function and culture from the ground up
Change Management
Project Management
Storytelling
Set up and onboarded a fast-growing tech org to Content Design. Levelled-up multiple teams in UX Writing, and the impact of brand voice.
Grew content design function and culture from the ground up
Change Management
Project Management
Storytelling
Set up and onboarded a fast-growing tech org to Content Design. Levelled-up multiple teams in UX Writing, and the impact of brand voice.
Grew content design function and culture from the ground up
Change Management
Project Management
Storytelling
Set up and onboarded a fast-growing tech org to Content Design. Levelled-up multiple teams in UX Writing, and the impact of brand voice.
Reviewed and improved all dialogs in a hella complex platform
UX Writing
User journey mapping
Information architecture
Dialogs (“modals”, “popups”, etc) are one of the most impactful parts of app design. Here’s how you review them all to improve the user journey.
Reviewed and improved all dialogs in a hella complex platform
UX Writing
User journey mapping
Information architecture
Dialogs (“modals”, “popups”, etc) are one of the most impactful parts of app design. Here’s how you review them all to improve the user journey.
Reviewed and improved all dialogs in a hella complex platform
UX Writing
User journey mapping
Information architecture
Dialogs (“modals”, “popups”, etc) are one of the most impactful parts of app design. Here’s how you review them all to improve the user journey.
Gave this org their authentic, accessible and actionable brand voice
Project management
Presenting
Documentation
Developed a systematic way to audit this brand to find their tone of voice, presented it to 200 people and enabled all teams to make use of it within weeks.
Gave this org their authentic, accessible and actionable brand voice
Project management
Presenting
Documentation
Developed a systematic way to audit this brand to find their tone of voice, presented it to 200 people and enabled all teams to make use of it within weeks.
Gave this org their authentic, accessible and actionable brand voice
Project management
Presenting
Documentation
Developed a systematic way to audit this brand to find their tone of voice, presented it to 200 people and enabled all teams to make use of it within weeks.
Redesigned a techy survey builder (for fun)
UX Writing
UX Design
Design System
In 1 afternoon of an internal hackathon, I redesigned this complicated survey builder to improve UX and remove the need for all side screen help text.
Redesigned a techy survey builder (for fun)
UX Writing
UX Design
Design System
In 1 afternoon of an internal hackathon, I redesigned this complicated survey builder to improve UX and remove the need for all side screen help text.
Redesigned a techy survey builder (for fun)
UX Writing
UX Design
Design System
In 1 afternoon of an internal hackathon, I redesigned this complicated survey builder to improve UX and remove the need for all side screen help text.
Rocked my voice and copy skills across all mediums
Copywriting
Content design
Project management
Check our how I developed content writing across many mediums for this legacy brand.
Rocked my voice and copy skills across all mediums
Copywriting
Content design
Project management
Check our how I developed content writing across many mediums for this legacy brand.
Rocked my voice and copy skills across all mediums
Copywriting
Content design
Project management
Check our how I developed content writing across many mediums for this legacy brand.
Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results. She helped us build out this function from Zero to One by building the processes, communication channels, and systems while also delivering valuable content at an incredible pace.
Ian Stendera
VP of Product
She's a rockstar when it comes to precise, clear and engaging writing. She expresses her opinion very clearly, and what she says is always well thought out...She is one of the most productive persons I've worked with. She works diligently, efficient, and does what she says. No bullshit.
Henrik Faller
VP of Communications
The maturity, speed and quality of Ruth's work is amazing. Ruth has a talent to make words come alive and make them feel meaningful, clear and personal. It’s magic to me. She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency.
Marã Abaja
Product Design Lead
Of all the people I have worked with over the years, Ruth is one of the most easy-going, hard-working and thorough. The good thing about working with Ruth is that when she says she'll do something, she gets it done, usually by over-delivering as well. In Ebay-speak: "A++++ will hire again!
Bent Stamnes
CMO
It was great having Ruth involved with the crafting of some of our key messaging. She was able to simplify advanced technological concepts to create text that appeals to all readers. Ruth was a joy to work with and easily accommodated our delivery schedule.
Jennifer Hoffman Bjærke
VP Product Marketing
Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions.Ruth delivers & would be a valuable asset to any team.
Jennifer Svendsen
Snr. Content Editor
She has built Opera's tone of voice online as our Community Support Lead, and that's not an easy feat for a global tech company. From process to strategy to a touch of real human connection, no one knows digital customer support like Ruth.
Vera Lasam-Bergtun
Global Head of Content
Building
Trust
Ruth brought a fire and passion to content which was absolutely critical to championing the value internally and delivering results. She helped us build out this function from Zero to One by building the processes, communication channels, and systems while also delivering valuable content at an incredible pace.
Ian Stendera
VP of Product
She's a rockstar when it comes to precise, clear and engaging writing. She expresses her opinion very clearly, and what she says is always well thought out...She is one of the most productive persons I've worked with. She works diligently, efficient, and does what she says. No bullshit.
Henrik Faller
VP of Communications
The maturity, speed and quality of Ruth's work is amazing. Ruth has a talent to make words come alive and make them feel meaningful, clear and personal. It’s magic to me. She is the key person in the design team actively advocating for improvement and taking the initiative to increase the team visibility and efficiency.
Marã Abaja
Product Design Lead
Of all the people I have worked with over the years, Ruth is one of the most easy-going, hard-working and thorough. The good thing about working with Ruth is that when she says she'll do something, she gets it done, usually by over-delivering as well. In Ebay-speak: "A++++ will hire again!
Bent Stamnes
CMO
It was great having Ruth involved with the crafting of some of our key messaging. She was able to simplify advanced technological concepts to create text that appeals to all readers. Ruth was a joy to work with and easily accommodated our delivery schedule.
Jennifer Hoffman Bjærke
VP Product Marketing
Ruth is an amazing professional, who brings a unique skill set to the table. She quickly grasped our brand philosophy and was generous with her insights and contributions.Ruth delivers & would be a valuable asset to any team.
Jennifer Svendsen
Snr. Content Editor
She has built Opera's tone of voice online as our Community Support Lead, and that's not an easy feat for a global tech company. From process to strategy to a touch of real human connection, no one knows digital customer support like Ruth.
Vera Lasam-Bergtun
Global Head of Content
Author of the brand voice bible. Coming soon.
A passion project to help you find an authentic and actionable brand voice.
Author of the brand voice bible. Coming soon.
A passion project to help you find an authentic and actionable brand voice.
Author of the brand voice bible. Coming soon.
A passion project to help you find an authentic and actionable brand voice.
Tell me what you're excited to create
Let's make cool things together
Tell me what you're excited to create
Let's make cool things together
Tell me what you're excited to create
Let's make cool things together